As one of our first customers Autodesk engaged us in Q2 2023 to help them with developing a more compelling value proposition and positioning them as a strategic platform provider with the C-Level of their customers. Within 6 months we jointly built and delivered a Disruption Selling Sales Play resulting in a multi-year contract renewal with significantly expanded scope across multiple functions of the customer organization.
Listen to Karl Osti, Manufacturing Strategy Industry and Enterprise Accounts, Autodesk describing their expectations, why they chose Disruption Selling, their organization's experience, and the outcome we delivered in a very short period of time.
About Autodesk:
Autodesk, Inc. is an American multinational software corporation that provides software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Autodesk is headquartered in San Francisco, California, and has offices worldwide. Its U.S. offices are located in the states of California, Oregon, Colorado, Texas, Michigan, New Hampshire and Massachusetts. Its Canada offices are located in the provinces of Ontario, Quebec, and Alberta.
The company was founded in 1982 by John Walker, who was a coauthor of the first versions of AutoCAD. AutoCAD is the company's flagship computer-aided design (CAD) software and, along with its 3D design software Revit, is primarily used by architects, engineers, and structural designers to design, draft, and model buildings and other structures. Autodesk software has been used in many fields, and on projects from the One World Trade Center to Tesla electric cars.
Autodesk became best known for AutoCAD, but now develops a broad range of software for design, engineering, and entertainment—and a line of software for consumers. The manufacturing industry uses Autodesk's digital prototyping software—including Autodesk Inventor, Fusion 360, and the Autodesk Product Design Suite—to visualize, simulate, and analyze real-world performance using a digital model in the design process. The company's Revit line of software for building information modeling is designed to let users explore the planning, construction, and management of a building virtually before it is built.
(Source: Wikipedia)
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