Executive Summaries are publicly available abstracts of Narratives providing an intro into the respective topic in up to two pages. They can be downloaded and shared under CC BY-SA 4.0.
Disruption Selling
Overview of Disruption Selling Approach
Disruption Selling for Shareholders
How Disruption Selling Drives Shareholder Value
Customer Portfolio
How to Define and Manage a Portfolio of Customers
Portfolio Team
The Single-Threaded Team Owning a Customer Portfolio
Value Stages
How to Use Alternative Positionings of Offerings
Execution
How to Execute the Disruption Selling Approach
Buying Decision Influences
Understand and Navigate Buying Decision Influences