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Jun 12, 20244 min read
How to Build Influence in Organizations
Sales people trying to influence buying decisions where Power Bases are involved must engage in strategic networking.
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Nov 17, 20234 min read
How and When Chasing New Logos Starts to Kill a Startup
(This post originally appeared on LinkedIn here) After startups succeeded in winning first customers of their new, revolutionary product...
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Oct 31, 20233 min read
How to Build a Sales Initiative Around an Individual Value Proposition Stack
“Customer Advisors provide indirect political support to customer Foxes, Power Base members, and those people who have the potential to...
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Aug 11, 20234 min read
Why Being Connected to the Right Power Base Wins Every Deal
“A Power Base is a powerful force within any organization, capable of reaching across departmental and geographical lines where each...
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Jul 29, 20234 min read
How Invalidating a Customer’s Technical Requirement Won Me a $20M+ Deal
“To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.”...
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Jun 2, 20232 min read
How Saying No to the Customer Resulted in a Strategic Alliance With Them Just Six Months Later
“Rapidity is the essence of war: take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded...
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May 18, 20232 min read
The New Power Base Selling
“When you combine strategy with unexpected customer value, politics, and other traditional sources of relative superiority to form...
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Apr 17, 20232 min read
Common Mistakes in Sales Management (Part 7): Forcing the Wrong Deal
There are Won Deals, Lost Deals, and – worst of all – Wrong Deals, the deals you win that eventually make you lose because your company can’
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Apr 14, 20232 min read
Power Base Selling, Secrets of an Ivy League Street Fighter
„There is only one reason sales people lose orders: They are OUTSOLD.“ Jim Holden, Power Base Selling If I had to name just one book that...
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Apr 12, 20232 min read
Common Mistakes in Sales Management (Part 6): Confusing Communication Quantity with Quality
(This post originally appeared on LinkedIn) “The quality of your communication determines the size of your result.” Meir Ezra A frequent...
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Apr 10, 20232 min read
Disruption Selling: The Nine Influences of B2B Buying Decisions
„We are not fit to lead an army on the march unless we are familiar with the face of the country – its mountains and forests, it’s...
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