a real world example for using an Amazon-style narrative, the experience for the customer, and how it drove a strategic decision.

(This post originally appeared on LinkedIn here) Go-to-Market Fit (GMF) requires the precise understanding of the Ideal Customer Profile...

(This post originally appeared on LinkedIn here) Last week we described the maturation process an organization must go through to achieve...

(This post originally appeard on LinkedIn here) Last week we described the maturation process a Disruptive Offering must go through to...

(This post originally appeared on LinkedIn here) The recently launched Disruption Selling Maturity Model helps companies successfully...

(This post originally appeared on LinkedIn here) Our recently launched Disruption Selling Maturity Model helps companies successfully...

Our Disruption Selling Approach for pushing disruptive products and services through the innovation adoption lifecycle was developed and...

(This post originally appeared on LinkedIn here) Early-Market buyers (Innovators and Early Adopters) are willing to try out innovative...

“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to...

“Knowing the place and the time of the coming battle, we may concentrate from the greatest distance in order to fight.” Sun Tzu, The Art...

(this post originally appeared on LinkedIn here) Sustained hypergrowth in sales is only achievable via a high-frequency loop of...

“I believe you have to be willing to be misunderstood if you're going to innovate.” Jeff Bezos The tag line of Disruption Selling reads...

“He will win who knows when to fight and when not to fight. He will win who knows how to handle both superior and inferior forces. He...