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May 6, 20244 min read
Growth Strategy: 6 Concepts Used by Outperformers
Based on an analysis there are 6 strategic concepts applied to their growth strategy by enterprises outperforming their peers.
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Jun 9, 20232 min read
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“Knowing the place and the time of the coming battle, we may concentrate from the greatest distance in order to fight.” Sun Tzu, The Art...
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May 18, 20232 min read
The New Power Base Selling
“When you combine strategy with unexpected customer value, politics, and other traditional sources of relative superiority to form...
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May 4, 20232 min read
Managing Corporate Lifecycles: How to Get to and Stay at the Top
“What causes aging is a decrease in flexibility and an increase in controllability. As controllability increases and flexibility...
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Apr 14, 20232 min read
Power Base Selling, Secrets of an Ivy League Street Fighter
„There is only one reason sales people lose orders: They are OUTSOLD.“ Jim Holden, Power Base Selling If I had to name just one book that...
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