„We are not fit to lead an army on the march unless we are familiar with the face of the country – its mountains and forests, it’s...

“He will win who knows when to fight and when not to fight. He will win who knows how to handle both superior and inferior forces. He...

“The best sellers win because how they sell increases the value of what they sell. In fact, how they sell adds value for their customers...

“Single-threaded teams will know their customers’ needs better, spend all their waking work hours inventing for them, and develop context...

“The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several...

“To enter the mainstream market is an act of aggression. The companies who have already established relationships with your target...