Repositioning Autodesk's Offering Via a Disruption Selling Sales Play
Repositioning an offering is a change process and requires a strong impulse followed by powerful momentum.
Repositioning Autodesk's Offering Via a Disruption Selling Sales Play
How to Motivate an Incumbent's Organization to Think Outside the Box
How Autodesk Leveraged Disruption Selling to Raise Their Game to C-Level
How I Used an Amazon-Style Narrative to Drive a Strategic Sales Cycle
Ambition ≠ Strategy ≠ Execution
How AWS Mastered the 5 Disruption Selling Maturity Levels in Just 10 Years
What to Sell When You Don’t Have a Product: A Working Backwards Anecdote.
How Invalidating a Customer’s Technical Requirement Won Me a $20M+ Deal
How Saying No to the Customer Resulted in a Strategic Alliance With Them Just Six Months Later
Hitting the Monster Disruption Wave. Early.