We help organizations break through with disruptive offerings
Scale from early adopters to mainstream markets with our hands-on go-to-market approach
“Disruption Selling is not just a methodology; it’s a repeatable, scalable engine that empowers organizations to successfully bring innovation to mainstream buyers and achieve impact at a global scale.” - Dr. Martin Hofmann, EVP & Group CIO, Volkswagen
“…helps to establish a higher-level sales thinking and execution in a sustainable way” - Karl Osti, Manufacturing Strategy, Autodesk
“…enables us to directly address our customers’ toughest challenges, breaking down legacy barriers and building the trust needed for successful modernization.” - Josef Waltl, CEO and founder, Software Defined Automation
The problem
Countless innovative companies struggle when moving from founder-led sales to innovators and early adopters, to sustainable hyper-growth into mainstream markets. Many established companies feel they have the right product, but fail to reach their growth potential.
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The symptoms: Sales cycles are long, win rates are low, and the right decision-makers remain out of reach.
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The uncertainty: Are you targeting the right customers with the right message and the right approach?
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The reality is: Bringing disruptive innovation into the world shouldn't be this hard - but winning mainstream customers requires a fundamentally different approach to achieve predictable sales results.
Meet your guides
Experience navigating disruptive markets and industries
We successfully brought disruptive innovations to skeptical markets—from cloud and SaaS to AI—which requires understanding both deep technical innovation and complex market dynamics. The pressure of making your numbers week after week, the frustration when great offerings don’t translate to sales results—these challenges affect both scale-ups and established companies undergoing transformation.
We’ve felt that frustration too, because we’ve been there, and crossed the chasms ourselves. Now, we’re here to help you do the same.
Proven track record crossing the chasm
Our team brings 135+ years of combined executive experience from Accenture, Amazon, HP, Siemens, EDS, pre-IPOs, founding companies, and leading scale-ups. Having personally guided hundreds of customers through the chasm—from early-stage startups to enterprise transformations—we've proven the methodology at scale, growing single accounts from zero to triple-digit millions in revenue. We have led and transformed large-scale sales organizations with 300+ employees across Europe.
This isn't another consultant with a theoretical presentation. Our approach is grounded in real-world execution. Now, we are bringing this experience to customers as a service.
Three steps to market leadership
1. Focus on your ideal customer
Analyze your position in the adoption lifecycle and identify gaps to crossing the chasm.
Our proven and comprehensive maturity assessment identifies clear actions, based on:
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Your ideal customer profile
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The core capabilities and experience in your organization
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Specific gaps when addressing different industries and buying personas.
2. Build your growth engine
Develop clarity on market segments, value propositions, and field operations.
Together we define:
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Clear market segments with compelling value propositions and messaging for each
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A structured, data-driven sales and marketing strategy that covers all customer personas–from C-level decision-makers to individual users
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Mechanisms and mental models that support a high-performing growth mindset in your organization
3. Iterate and scale
Realize scalable, repeatable growth through flexible, data-driven adjustments.
We support your transformation through ongoing coaching:
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Teaching by example, showing how to open, develop, improve, and close deals
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Showing how to work with data to fine-tune the sales process, optimizing conversions, win rates, and deal sizes
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Developing a best-in-class sales function through improved capabilities, disciplined execution, and an experimentation mindset
What happens without the right approach?
Without effective strategy and execution support, disruptive companies risk:
1. Losing markets to faster-moving competitors
Fast-followers often capitalize on market opportunities while innovators struggle to transition from early adopters to mainstream customers.
2. Missing growth targets quarter after quarter, eroding investor confidence
Quarterly shortfalls compound over time. Investor patience has limits, and sustained underperformance can threaten your funding runway and valuation trajectory.
3. Burning resources on sales and marketing that don't drive results
Undifferentiated outreach, misaligned target segments, and unclear value propositions consume capital without generating predictable revenue.
Your innovation deserves better outcomes.
The success companies achieve
Scale into mainstream markets, meet your targets, and transform your organization
With the right approach, companies can establish market leadership and transform into high performing, world-class organizations, ready for data-driven, predictable long-term growth.
Measurable improvements
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Achieve higher win rates against established competitors
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Close deals faster with larger contract values
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Generate predictable revenue growth quarter over quarter
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Improve capital efficiency (lower CAC, higher CLV)
Organizational transformation
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Establish market leadership for your product with your ideal customer profile
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Build a high-performing sales organization around a clear strategy and confident execution
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Fulfill your mission by bringing transformative innovation to customers who benefit most
What Our Customers Say
"It was a pleasure working with Stefan who enhanced our sales strategy with his discruptive sales approach at Alpega. Together, we developed targeted sales plays that effectively engaged higher-level decision-makers, improving our outreach. His ability to understand our needs and seamlessly integrate with our team led to quick, substantial gains. I highly recommend Stefan for any organization aiming to upgrade its sales approach selling higher and develop from a product to solution sales."
Anton Hofmeier, Chief Revenue Officer, Alpega Group
"No doubt, Stefan is a very experienced sales leader with an aura. A person where you don’t have to push mentoring/advice to the sales team but where the sales team is hungry and embracing change. Stefan is not a one-day-wonder, but he helps to establish a higher-level sales thinking and execution in a sustainable way driving customer outcomes and business results. His clarity and directness translate direct into actionable coaching with inspiration and motivation. It's clear that I will continue working with Stefan."
Karl Osti, Global Market Development Manufacturing, Autodesk
"I have leveraged Stefan's frameworks to gain access to senior leaders at Fortune 50 companies and successfully close multiple deals exceeding $1 million. His training provides a comprehensive approach to building long-term partnerships with customers. He guides you through his proven template and offers weekly coaching to refine your pitch, ensuring you are well-prepared to present to executives at your target companies."
Trevor Rismon, Strategic Account Executive
"No doubt, Stefan is a very experienced sales leader with an aura. A person where you don’t have to push mentoring/advice to the sales team but where the sales team is hungry and embracing change. Stefan is not a one-day-wonder, but he helps to establish a higher-level sales thinking and execution in a sustainable way driving customer outcomes and business results. His clarity and directness translate direct into actionable coaching with inspiration and motivation. It's clear that I will continue working with Stefan."
Karl Osti, Manufacturing Strategy Industry & Enterprise Accounts, Autodesk
"It was a pleasure working with Stefan who enhanced our sales strategy with his discruptive sales approach at Alpega. Together, we developed targeted sales plays that effectively engaged higher-level decision-makers, improving our outreach. His ability to understand our needs and seamlessly integrate with our team led to quick, substantial gains. I highly recommend Stefan for any organization aiming to upgrade its sales approach selling higher and develop from a product to solution sales."
Anton Hofmeier, Chief Revenue Officer, Alpega Group
"I have leveraged Stefan's frameworks to gain access to senior leaders at Fortune 50 companies and successfully close multiple deals exceeding $1 million. His training provides a comprehensive approach to building long-term partnerships with customers. He guides you through his proven template and offers weekly coaching to refine your pitch, ensuring you are well-prepared to present to executives at your target companies."
Trevor Rismon, Strategic Account Executive
“Disruption selling enables us to directly address our customers’ toughest challenges, breaking down legacy barriers and building the trust needed for successful modernization. This approach isn’t just about winning deals—it’s about leading industry change and ensuring our clients thrive in the new era of automation.”
Josef Waltl, CEO and founder, Software Defined Automation
“As CIO of the Volkswagen Group, I witnessed firsthand the transformative power of Disruption Selling. This approach enabled us to take a disruptive innovation—Public Cloud—from tentative, limited-scope experiments all the way to establishing a groundbreaking strategic alliance between two of the largest organizations in the world: Volkswagen and Amazon. Disruption Selling is not just a methodology; it’s a repeatable, scalable engine that empowers organizations to successfully bring innovation to mainstream buyers and achieve impact at a global scale.”
Dr. Martin Hofmann, EVP & Group CIO, Volkswagen
What our customers say
Start now
Ready to break through?
Your innovative products deserve to reach the customers who benefit the most.
Unlike other consultants, we don't leave you with slides—we coach you through execution until you see results.
Schedule your strategy call now to discuss:
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Where you stand in your adoption lifecycle and your business maturity
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What's blocking your path to mainstream markets
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How to achieve predictable, scalable growth
Not quite ready yet?